No one can resist a contest, if there is a drawing for a free meal at your favorite restaurant or fast food a month to go to the gym the next 24 hours. The same applies to the line. Contests two major advantages: they attract new visitors to the site, and are a great way to reward your readers and existing customers for their loyalty.
There are three basic steps to run a competition:
The decision on an appropriate price.
Planning of the format.
Announcingcompetition.
The promotion of competition.
That's it. Of course, there's a bit 'more to it than that, then we go into these three stages in detail:
1. The choice of a price.
[Blog] There are two schools of thought on the price range: this is something you can generally pick up the attractive, or you can choose something that complements your market. What you choose depends on your goals.
An attractive price in general is something that would be virtually anyone interested,as a gift card to Amazon, a piece of electronic equipment or money. The advantage of a price universally interesting is that it takes tons of eyeballs, and that can meet your traffic statistics. The disadvantage is that many of these visitors may not be in your site the chance to win free cash or an iPad free and be as fast as the competition is over they are interested disappear.
A price that is more market for your preference if you want to generate targeted traffic thatqualified. For example, if you run a diaper delivery service, you could offer a prize of a free month of service, a slingshot, a gift certificate for 'R' Us Babies ... new parents would find interesting things. Obviously, this will be worth more to attract visitors to your blog, even though she will not be in such great numbers.
2. Planning of the format.
What, what, when and where?
Now that you have selected the price, you have to do your visitors in order to win?
Obviously, aimportant element in planning the competition is a mode of transport, to cover visits to your site. The most common way to do this is to ask people to join your email list and be entered to win. Another possibility is to ask people their e-mail left with the certainty of receiving future communications from you.
3. Announcing details of the contest on his blog.
If you tell me yours, make sure you include all the details like how to give the peopleif the contest is closed, and how the winners will be selected and notified (Hint: if people visit the site to see if they have won, you are sure who attend at least once!). If you have received the prize as a donation from a sponsor, you must publish this fact in the "fine print" on your website.
4. The promotion of competition.
If a person gives way to find an iPad, and no one comes, it makes no noise? No, to attract attention, to get traffic for customers who haveto make noise. This means, talk to your competition and encourage others to do the same.
For the absolute minimum ...
• As mentioned earlier review of the competition, but I do only once - writing a few blog posts about the competition.
• Tweet about it several times.
• add to your Facebook page.
• Use your other social media tools to get the word out.
• Mention of competition in all forums and message boards thatThey participate in.
• Ask friends in your industry, a note on the competition in their ezines.
Other ideas ...
• You can also insert additional entries for students who also Tweet and / or publish your blog on competition.
• think about creating a blog for people with little button on their websites (make sure it is clickable and hot stand-back to your site).
• If you give away something huge, write a press release and submit itappropriate means, both online and offline.
• There are also sites of the area that list contests of interest that niche, submit your contest for extra bang.
One caveat: the higher the profit, the greater the support. You can burn people out or disappointed if you make a big deal to win a competition for a new toothbrush!
Competitions should not be complicated. A prize, a set of instructions, hum a little, 'and you will be rewarded in raking light, the form of moreThe traffic within a few days. Good luck!
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